The text discusses the importance of environmental sustainability and the role of eco-friendly products in reducing environmental impact. The ISO 14000 series of international standards is highlighted as a systematic approach to environmental management in industrial production. Choosing environmentally friendly products is seen as a small but impactful action that can make a difference to the planet and future generations. The text provides three questions to consider when buying a product: where it comes from, what it is made of, and what happens when it is no longer needed. Additionally, the text mentions the goal of a closed-loop economy, where waste and pollution are reduced to zero. The implementation of environmental management systems in companies is encouraged, with ISO 14001 certification as a recognized standard. The example of TALAN, a footwear production company, is mentioned as an environmentally sustainable company with ISO 14001 certification, using eco-friendly and recyclable materials in their products.